Last updated: 15 July 2026

1. About This Cookie Policy

This Cookie Policy explains what cookies and similar technologies are, how Liverpool Skips uses them, which services may place them and how you can manage your choices.The Liverpool Skips Cookie Policy explains how we use cookies, similar technologies and online tracking tools when you visit our website and how you can manage your choices..

This policy applies to the Liverpool Skips website at liverpoolskips.co.uk. It should be read together with our Privacy Policy, which explains how we collect, use and protect personal information.

For the purposes of this policy, references to “Liverpool Skips”, “we”, “us” or “our” mean Liverpool Skips, 33a Cheadle Avenue, Old Swan, Liverpool.

2. What Are Cookies and Similar Technologies?

Cookies are small text files stored on your computer, mobile phone, tablet or other device when you visit a website. They can help a website operate correctly, remember choices, keep a shopping basket active, process a booking, measure website use and support advertising.

Websites can also use technologies that perform similar functions, including local storage, tracking pixels, tags, scripts, software development kits and device identifiers. In this policy, the word “cookies” includes these similar storage and access technologies unless the context requires otherwise.

3. How We Use Cookies

Liverpool Skips uses cookies and similar technologies to:

• Operate and secure the WordPress website.
• Provide online skip-booking and WooCommerce checkout functions.
• Remember basket, booking and checkout information.
• Process card payments securely through Stripe.
• Operate contact forms and prevent spam submissions.
• Remember your cookie-consent choices.
• Improve website loading speed, caching and performance.
• Display Google Maps and other embedded services.
• Measure website traffic through Google Analytics.
• Understand website behaviour through Microsoft Clarity.
• Measure and improve Google Ads and Meta advertising campaigns.
• Protect the website through Cloudflare, reCAPTCHA and security services.

4. Your Consent Choices

Cookies that are strictly necessary for the website, basket, booking, checkout, security or cookie-preference functions can operate without optional consent because they are needed to provide services you request.

Analytics, advertising, behavioural-measurement and other optional cookies are controlled through the website cookie banner and will not be activated until you choose to accept the relevant category.

The cookie banner provides options to accept optional cookies, reject optional cookies or manage categories. You can change or withdraw your choices later by selecting the cookie settings link or icon displayed on the website.

5. Categories of Cookies We Use

Strictly Necessary Cookies

Strictly necessary cookies are essential for core website functions or for a service that you specifically request. They support areas such as security, basket contents, checkout sessions, booking information, form submission and cookie-preference storage.

Blocking these cookies through your browser may prevent parts of the website from working correctly.

Functional Cookies

Functional cookies support enhanced website features, including embedded Google Maps, remembered preferences and certain booking or form functions. Where a functional service is not strictly necessary, it is controlled through the cookie banner.

Analytics and Performance Cookies

Analytics and performance cookies help us understand how visitors find and use the website. They can show which pages are visited, how long visitors remain on a page, which links are selected, whether technical problems occur and how the website performs.

We use Google Analytics and Microsoft Clarity for these purposes. These services are optional and are controlled through the cookie-consent system.

Advertising and Marketing Cookies

Advertising and marketing cookies help measure advertising performance, understand whether an advert led to a website visit or booking, limit repeated advertising and create or refine advertising audiences.

We use Google Ads and Meta Pixel for advertising measurement and campaign improvement. These technologies are optional and require the relevant consent choice before they are activated.

6. Services and Technologies Used on Our Website

Service or technology	Purpose	Category
WordPress	Operates the website, administrative functions, sessions and security.	Strictly necessary
Hostinger Tools	Supports hosting, website management, performance and technical operation.	Strictly necessary
LiteSpeed Cache	Improves page speed, caching and website performance.	Strictly necessary or performance
WooCommerce	Provides basket, booking, product, checkout and order functions.	Strictly necessary
Booking system	Stores booking choices, dates, service selections and checkout-session information.	Strictly necessary
Stripe	Processes payments, supports fraud prevention and secures payment transactions.	Strictly necessary
WPForms	Operates contact and enquiry forms.	Strictly necessary or functional
Google reCAPTCHA	Helps distinguish genuine users from automated spam and abuse.	Security or functional
WP Mail SMTP	Supports reliable delivery of website-generated email.	Operational
Rank Math SEO	Supports search-engine optimisation and site metadata.	Operational
Cloudflare	Provides security, traffic management, bot protection and performance services.	Strictly necessary
Security plugin	Protects the website against malicious activity, unauthorised access and abuse.	Strictly necessary
Cookie-consent plugin	Records and applies your cookie choices.	Strictly necessary
Google Maps	Displays location information and interactive map content.	Functional
Google Analytics 4	Measures website traffic and visitor interaction.	Analytics
Microsoft Clarity	Provides behavioural analytics such as clicks, scrolling and session interaction.	Analytics
Google Ads	Measures advertising conversions and supports campaign optimisation and remarketing.	Marketing
Meta Pixel	Measures Meta advertising performance and supports advertising audiences and campaign optimisation.	Marketing

The exact cookie names and storage periods can change when a provider updates its technology. The cookie-consent tool should scan and display the current cookie details and categories used by the live website.

7. WordPress, Hostinger and Website Operation

Our website is built with WordPress and hosted using Hostinger services. WordPress, Hostinger Tools and related technical services can use cookies or similar storage to maintain sessions, protect administrative areas, apply security controls and support website operation.

8. LiteSpeed Cache

LiteSpeed Cache is used to improve website speed and performance. It can store technical information needed to serve cached pages correctly, remember display variations or manage optimisation features.

9. WooCommerce and Online Bookings

WooCommerce and the website booking system use cookies and session technologies to remember the skip or service selected, delivery or booking information, basket contents and progress through checkout.

These technologies are necessary when you use online booking or checkout because the website must remember the information needed to complete your request.

10. Stripe Payments

Stripe provides payment-processing services on our website. Stripe can use cookies and similar technologies to process payments, remember payment-related choices, operate fraud-detection systems and protect transactions.

11. WPForms and Website Enquiries

WPForms is used to provide contact and enquiry forms. Form technology can use cookies, tokens or session information to process submissions, prevent duplicates, maintain form status and support anti-spam controls.

Information entered into a form is handled in accordance with our Privacy Policy.

12. Google reCAPTCHA

Google reCAPTCHA is used to protect forms and website functions against spam, bots and automated abuse. It can analyse technical and interaction information to assess whether activity is likely to come from a genuine person.

13. Google Maps

Google Maps is used to display our location. When a Google Map is loaded, Google can receive information including your IP address, device details, browser information and interactions with the map.

Google Maps is blocked or replaced with a consent placeholder until you accept the relevant functional category where consent is required.

14. Google Analytics 4

Google Analytics 4 helps us understand how visitors use the website. It can collect information about page visits, approximate location, device and browser type, referral source, interactions and website performance.

Google Analytics uses identifiers and first-party cookies, including cookies commonly beginning with _ga, to distinguish visitors and sessions. Google Analytics is placed in the analytics category and only operates according to the visitor’s consent choice.

15. Microsoft Clarity

Microsoft Clarity helps us understand how visitors interact with the website through information such as clicks, scrolling, navigation and page behaviour. Clarity can use first-party cookies and session technologies to connect interactions into visits.

Clarity is categorised as analytics and receives the required consent signal before its full cookie-based functionality is used for visitors in the United Kingdom.

16. Google Ads

Google Ads technologies help us measure whether an advertisement leads to a website visit, enquiry or booking. They can also support remarketing, audience creation, campaign optimisation and advertising-frequency controls.

Google Ads cookies, tags and advertising identifiers are categorised as marketing technologies and do not activate until you accept marketing cookies.

17. Meta Pixel

Meta Pixel helps measure the performance of advertising placed through Meta services, including Facebook and Instagram. It can record page visits, selected actions, browser and device information and advertising-related identifiers.

Meta Pixel is categorised as marketing technology and only activates after you accept marketing cookies.

18. Cloudflare and Website Security

Cloudflare and our website-security tools help protect the website against malicious traffic, bots, denial-of-service attacks, fraud and unauthorised access. They can use cookies, technical identifiers, IP-address information and security signals.

19. Cookie Duration

Session cookies are generally removed when you close your browser. Persistent cookies remain for a defined period or until you delete them. Storage periods differ between services and can change when providers update their systems.

20. Managing Cookies Through Your Browser

You can also control cookies through your browser settings. Most browsers allow you to view stored cookies, delete cookies, block third-party cookies, block cookies from selected websites or block all cookies.

Blocking all cookies can prevent the website’s basket, booking, checkout, payment, security or contact-form functions from working correctly.

21. Third-Party Responsibility

Google, Microsoft, Meta, Stripe, Cloudflare and other third-party providers control their own platforms and process information under their own privacy and cookie documentation.

22. Changes to This Cookie Policy

We may update this Cookie Policy when website functions, plugins, advertising tools, legal requirements or third-party services change. The latest version will be published on this page and identified by the “Last updated” date.

23. Contact Liverpool Skips

For questions about this Cookie Policy or the use of cookies on our website, contact Liverpool Skips through our contact form or by telephone.

Liverpool Skips
33a Cheadle Avenue
Old Swan
Liverpool
Telephone: 0151 734 4666