Last updated: 15 July 2026

1. About This Privacy Policy

The Liverpool Skips Privacy Policy explains what personal information we collect, why we use it, who we share it with, how long we keep it and the rights available to you under UK data protection law.

This policy applies to information collected through liverpoolskips.co.uk, including information submitted through contact forms, online bookings, checkout pages, telephone enquiries and related customer communications.

This policy should be read together with our Cookie Policy and our website terms and skip-hire terms.

2. Who We Are

Liverpool Skips is the trading name and customer-facing website operated by OB Skips & Recycling Ltd. This website is used for skip-hire enquiries, quotations and online bookings.

Personal information collected through this website is used by OB Skips & Recycling Ltd to process enquiries, manage bookings, arrange skip delivery and collection, process payments, provide customer support and meet legal obligations.

For privacy enquiries, contact Liverpool Skips using the details at the end of this policy.

3. Personal Information We Collect

The personal information we collect depends on how you use the website and which services you request.

Contact and Identity Information

• Your name.
• Email address.
• Telephone number.
• Billing address, delivery address and postcode.
• Company or organisation name where relevant.

Booking and Service Information

• The skip size or service requested.
• Preferred delivery and collection dates.
• Delivery instructions and access information.
• Where the skip will be placed.
• Details about the type of waste or project.
• Road-permit or placement information where relevant.
• Messages, enquiries, complaints and customer-service records.

Payment and Transaction Information

• Order number, payment status and transaction reference.
• The amount paid and the service purchased.
• Billing information required to complete the transaction.
• Refund, cancellation and payment-dispute information.

Card details are processed securely by Stripe. Liverpool Skips does not need to receive or store your complete payment-card number.

Technical and Website-Usage Information

• IP address.
• Browser, device and operating-system information.
• Pages visited and links selected.
• Date, time and approximate location information.
• Referral source and advertising-campaign information.
• Cookie choices and online identifiers.
• Website interactions, performance data and security logs.

Information You Choose to Provide

You may provide additional information in a contact form, telephone call, email or booking note. Please do not send sensitive personal information unless it is genuinely necessary for us to deal with your request.

4. How We Collect Personal Information

We collect personal information:

• Directly from you when you complete a form, make a booking, place an order, call us or contact us.
• Automatically through cookies, analytics, security tools and website logs.
• From payment processors when they confirm a transaction or refund.
• From advertising and analytics providers where you have accepted the relevant technologies.
• From the company responsible for fulfilling the skip-hire service when it updates us about delivery, collection or customer-service matters.

5. Why We Use Your Personal Information

We use personal information to:

• Respond to enquiries and provide quotations or advice.
• Process online orders and skip-hire bookings.
• Arrange delivery, placement and collection.
• Confirm availability and communicate booking changes.
• Take and confirm payments.
• Process cancellations, refunds and disputes.
• Provide customer support and handle complaints.
• Keep financial, order and service records.
• Prevent fraud, spam, misuse and security threats.
• Maintain and improve the website and booking process.
• Measure website traffic and user experience.
• Measure and improve advertising campaigns where consent has been given.
• Comply with legal, regulatory, tax, accounting and waste-management obligations.
• Establish, exercise or defend legal claims.

6. Our Lawful Bases

UK data protection law requires us to have a lawful basis for each use of personal information. Depending on the circumstances, we rely on the following bases:

Contract

We use personal information where it is necessary to take steps at your request before a booking or to provide and administer the skip-hire service you have ordered.

Legal Obligation

We use information where necessary to comply with legal obligations, including tax, accounting, fraud-prevention, regulatory and waste-management requirements.

Legitimate Interests

We use information where necessary for legitimate business purposes and where those interests are not overridden by your rights. These purposes include customer service, business administration, service improvement, website security, fraud prevention, record keeping and managing legal claims.

Consent

We rely on consent for optional analytics, advertising, marketing cookies and similar technologies where consent is required. You can withdraw this consent through the website cookie settings.

Where we send optional electronic marketing, we will use consent or another lawful route permitted by applicable electronic-marketing rules. You can unsubscribe at any time.

7. Who We Share Personal Information With

We only share personal information where it is necessary to provide the service, operate the website, meet legal obligations or protect our legitimate interests.

Providing Your Skip-Hire Service

Information collected through Liverpool Skips is used by OB Skips & Recycling Ltd to provide the skip-hire service you request. This includes processing enquiries, confirming bookings, arranging deliveries and collections, processing payments and providing customer support.

Website, Hosting and Technical Providers

• Hostinger for website hosting and technical services.
• WordPress and WooCommerce service providers.
• LiteSpeed for caching and website performance.
• Cloudflare and security providers for protection and traffic management.
• WPForms and email-delivery services for website enquiries and notifications.
• Booking-plugin providers used to operate online bookings.

Payments

We share transaction information with Stripe and relevant banking or payment providers to process payments, prevent fraud, issue refunds and manage payment disputes.

Analytics, Maps and Advertising

• Google for Google Maps, Google Analytics and Google Ads.
• Microsoft for Microsoft Clarity.
• Meta for Meta Pixel and advertising measurement.

Optional analytics and advertising services are controlled through the cookie-consent system where consent is required.

Professional and Legal Recipients

We can disclose information to accountants, insurers, legal advisers, debt-recovery providers, regulators, councils, courts, law-enforcement bodies or other authorities where this is necessary and lawful.

Business Changes

Information can be disclosed as part of a genuine business sale, reorganisation, financing or transfer, subject to suitable confidentiality and data-protection safeguards.

8. Website Forms and reCAPTCHA

WPForms is used to collect enquiries. Google reCAPTCHA and other anti-spam or security tools can analyse technical and interaction information to protect forms from bots, spam and abuse.

Information submitted through a form is used to respond to your enquiry and provide the service requested. Please ensure the information you provide is accurate.

9. Spam Protection

To help protect our website and contact forms from spam, fraud and automated abuse, we use security and anti-spam technologies, including Google reCAPTCHA. These services may process technical information such as your IP address, browser details and interactions with the website to help determine whether a request is being made by a genuine user.

10. Online Bookings, WooCommerce and Stripe

WooCommerce and the booking system process information needed to operate the basket, booking and checkout. This includes the chosen service, dates, delivery details, billing details, order status and transaction information.

Stripe processes card payments and applies fraud-prevention and transaction-security controls. Stripe handles payment information under its own privacy arrangements.

11. Google Analytics and Microsoft Clarity

Google Analytics helps us understand website traffic, referral sources, devices, page visits and interactions. Microsoft Clarity helps us understand website usability through information such as clicks, scrolling and navigation behaviour.

These services are optional and will be controlled through the cookie-consent system. Information typed into sensitive form fields should be masked or excluded from behavioural recordings.

12. Google Ads and Meta Pixel

Google Ads and Meta Pixel help us measure advertising performance and understand whether advertising leads to visits, enquiries or bookings. They can also support campaign optimisation, audience measurement and remarketing.

These technologies are optional and should only operate after you accept the relevant marketing category through the cookie banner.

13. Google Maps

Our website can display Google Maps to show our location. When the map is loaded, Google can receive your IP address, device information and details about your interaction with the map.

Where required, the map will be blocked behind a consent notice until you accept the relevant functional cookies.

14. Embedded Content

Our website may include embedded content from third-party providers, such as Google Maps. Embedded content behaves in the same way as if you visited the third-party provider’s website directly. These providers may collect information about you, use cookies and similar technologies, and monitor your interaction with the embedded content in accordance with their own privacy policies.

15. Cookies

We use cookies and similar technologies for website operation, bookings, security, analytics and advertising. More information, including how to manage your choices, is available in our Cookie Policy.

16. International Transfers

Some technology providers, including Google, Microsoft, Meta, Stripe and Cloudflare, can process information outside the United Kingdom.

Where personal information is transferred internationally, we require an appropriate legal safeguard. This can include a UK adequacy regulation, the UK International Data Transfer Agreement, the UK Addendum to approved standard contractual clauses or another lawful transfer mechanism.

17. How Long We Keep Personal Information

We keep personal information only for as long as reasonably necessary for the purpose for which it was collected, including legal, accounting, tax, insurance, customer-service and dispute requirements.

Type of information	Typical retention approach
Unsuccessful or general enquiries	Normally retained only while the enquiry is active and for a reasonable follow-up period.
Bookings, orders, invoices and payment records	Normally retained for up to six years after the end of the relevant financial year or longer where law or a dispute requires it.
Customer-service and complaint records	Kept for the time needed to resolve the matter and manage possible claims.
Security logs	Kept for a limited period appropriate to security, fraud prevention and incident investigation.
Analytics and advertising data	Retained according to the settings applied within each provider and reviewed periodically.
Cookie-consent records	Kept for the period needed to demonstrate and apply your choices.

We can keep information longer where a legal claim, investigation, regulatory requirement or safeguarding need makes this necessary.

18. How We Protect Personal Information

We use reasonable technical and organisational measures designed to protect personal information against unauthorised access, loss, misuse, alteration or disclosure. These measures include secure hosting, access controls, software updates, HTTPS encryption, payment-provider security, anti-spam controls, backups and website-security services.

No internet service can guarantee absolute security. Please contact us promptly if you believe information connected with your booking or enquiry has been compromised.

19. Your Data-Protection Rights

Depending on the circumstances, you can have the right to:

• Ask for access to the personal information we hold about you.
• Ask us to correct inaccurate or incomplete information.
• Ask us to erase information in certain circumstances.
• Ask us to restrict how information is used.
• Object to processing based on legitimate interests.
• Object to direct marketing at any time.
• Receive certain information in a portable format.
• Withdraw consent where processing relies on consent.
• Complain to the Information Commissioner’s Office.

These rights are not absolute and can depend on the reason for processing and applicable legal exemptions. We may ask for information needed to verify your identity before responding.

We normally respond to valid rights requests within one month. A request can take longer where it is complex or involves multiple requests, as permitted by law.

20. Direct Marketing

We do not use a service enquiry or booking as permission to send unrelated marketing automatically.

Where we send marketing messages, you can opt out at any time by using the unsubscribe option provided or contacting us. Opting out of marketing does not prevent us from sending service messages about an active enquiry, booking, payment, delivery or collection.

21. Automated Decision-Making

We do not make decisions that produce legal or similarly significant effects about customers solely through automated decision-making.

Payment providers, advertising platforms and security tools can use automated systems for fraud prevention, security, advertising delivery or risk assessment under their own arrangements.

22. Children’s Information

Our skip-hire services are intended for adults. We do not knowingly collect personal information from children for the purpose of entering into a skip-hire booking.

23. External Websites

Our website can contain links to third-party websites. We are not responsible for the privacy practices of external websites, and you should review their privacy information before providing personal details.

24. Changes to This Privacy Policy

We can update this Privacy Policy when our services, website technology, providers or legal obligations change. The latest version will be published on this page with an updated date.

25. How to Contact Us

To ask a privacy question or exercise a data-protection right, contact Liverpool Skips using our contact form or the details below:

Liverpool Skips
33a Cheadle Avenue
Old Swan
Liverpool
Telephone: 0151 734 4666

26. Complaints to the ICO

We would appreciate the opportunity to deal with your concern first. You also have the right to complain to the UK Information Commissioner’s Office if you are unhappy with how your personal information has been handled.

Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
Telephone: 0303 123 1113